WITHOUT MEASURE

Branding and Concept Development for 'Without Measure': A Daring and Romantic Clothing Brand

Without Measure is more than just a brand; it's an embodiment of edginess and romance. The brand as well as the clothing reflect a bold and daring aesthetic while retaining a touch of tenderness and romance.

The name 'Without Measure' was inspired by a verse from a poem written by my client's grandmother: "I wanted to embrace life with a passion, to be an actor on stage, to make things happen. To laugh and to cry, to love without measure and be loved in return." This verse encapsulates the essence of this brand, celebrating the idea that life should be lived passionately, experienced deeply, and love should know no bounds.