Branding

Building a strong and recognizable brand is crucial. I specialize in bringing your ideas to life by creating a brand identity that not only represents your business but also tells your unique story. My commitment is to deliver powerful and unforgettable designs that set you apart from competitors.

( BRANDING )

8-10 WEEKS

Brand Essentials

Designed for new or established brands ready to invest in a professional, cohesive, and well-defined brand identity.
This package is created to build a solid, recognizable brand prepared for growth.

Details:

  • Strategic brief / initial questionnaire

  • Brand concepts & creative direction

  • Naming

  • Color palette

  • Typography selection

  • Primary logo

  • Secondary logo

  • Iconography or monogram

  • Brand identity / style guide

  • Mockups

  • 2 applications of your choice:
    (business cards, letterhead, labels, envelopes, packaging, shopping bag, stickers, thank you card, email signature, price list, gift card, etc.)

( BRANDING )

10-12 WEEKS

Signature Brand

Ideal for established brands looking to elevate their identity to the highest level.
A deep and strategic process designed to build a unique, solid, and highly differentiated brand.

Details:

  • Strategic brief / questionnaire

  • Brand concepts & creative direction

  • Naming

  • Color palette

  • Typography selection

  • Primary logo

  • Secondary logos

  • Iconography or monogram

  • Brand patterns

  • Brand identity / style guide

  • Mockups

  • 4 applications of your choice:
    (business cards, letterhead, labels, envelopes, packaging, shopping bag, stickers, thank you card, email signature, price list, gift card, etc.)

( BRANDING )

12-14 WEEKS

The Private Brand

Designed for brands seeking a highly personalized branding process, with close creative guidance and a deep strategic direction throughout the entire project.

Details:

  • Everything included in Signature Brand

  • 1:1 strategic session (project kickoff)

  • Guided conceptual refinement (review call)

  • Curated and strategic naming

  • Fine-tuning of the visual system

  • Post-delivery support (2 weeks)

  • Review of first real-life brand applications

( BRANDING )

8-10 WEEKS

Rebranding

Ideal for refreshing your brand identity and giving it new life.

Details:

  • Brief / Questions

  • Brand Concepts / Creative Direction

  • Color Palette

  • Typography Selection

  • Primary Logotype

  • Secondary Logotype

  • Iconography or monogram

  • Mockups

  • 2-4 Collateral Designs

  • Brand Guidelines

My Goal

My goal at By Lora is to provide a space where you can express yourself and also help your company connect with its target audience by creating authentic and aesthetically beautiful visual identities. The place where you can go out knowing that your vision came to life. My branding style is original, heartfelt and timeless. I value like-minded entrepreneurs, those with big dreams who are willing to work hard to make them a reality. 

Do you have a project coming? I am more than happy to hear about your business goals and I can't wait to start this journey with you.

Other Offerings

Custom Branding Package

Wedding Design

For more details of the other offerings and to learn more about what I do - please fill out the application form:

FAQS

What if I need only a logo?

I believe that crafting a genuine and impactful brand goes beyond mere logo design. My expertise is centered around developing complete brand identity systems that allow me to breathe life into your ideas. These systems not only represent your business but also narrate your unique story.

My 'Brand Essentials' Package forms the bedrock, providing you with indispensable tools to create a meaningful brand experience. This option is ideal for businesses that may not yet be prepared for a complete branding project.

In addition, I provide a 'Rebranding' service, tailor-made for business founders who have an established brand and aspire to create an additional, artistic logo mark that resonates with their vision.

How long does a project take?

Typically it takes about 8-12 weeks depending on how many products and variants you have.

Where are you based?

The studio is based in Saltillo, México. Although, we collaborate with brands worldwide!

How does payment work?

Most projects require a non-refundable deposit of 50% upon signing to secure your spot on our calendar. The remaining balance will be invoiced upon project completion and prior to the delivery of final files.