MONÉ CONCEPT STORE

Branding, concept development, stationery and merch design for Moné, a concept store/coffee bar in Irapuato, México. Inspired by the definition of the term dive in; which means to start doing something in a very enthusiastic way, something suddenly and with energy, often without stopping to think.

Sometimes you've just got to take a chance and dive in.

With this meaning is how the concept was created. The store can be a place where you go and dive in at all the products they have to offer. A place where you have no limits and can find anything.