MATRINA

Branding, Concept Development, and Naming for 'Matrina,' a brand of products tailored for moms after pregnancy, including items designed to simplify life for mothers and babies. It's a brand created from one mom to another. The name 'Matrina' is derived from Latin, meaning 'mother,' conveying the essence of a warm and welcoming maternal figure associated with providing support, care, and guidance to new moms during their transition to motherhood.

The entire brand draws inspiration from motherhood, a unique and powerful journey that profoundly transforms a woman's life. With motherhood comes significant changes to a woman's body, mind, and life. The core inspiration for the brand's design originates from 'matrescence'—a distinctive and powerful phase in a woman's life marked by growth, learning, and transformation, though it can also be challenging and demanding. The design equally celebrates the beauty and diversity of female bodies, emphasizing the strength and power that mothers possess during this transformative period. It encapsulates the idea that motherhood is a process of personal growth and transformation that requires time and balance.