Eletual

Branding and Concept Development for Eletual, a fashion brand founded by two friends with a shared vision to create timeless garments distinguished by their elegance, durability, and versatility. The name Eletual, which means star, inspires the entire brand design, drawing from the connection between the stars in the sky and those in the sea, two separate yet uniquely intertwined realms. This concept metaphorically represents the bond between two friends, mirrored in the stars sharing the same name in the sky and the sea, who decided to join forces to create Eletual. The connections between the letters of the logo and icon symbolize the unity between the two friends.